"By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. "
— Gartner
Customers Come First
Highdive is a strategic research consulting firm that partners with companies to ensure that every online experience their customer has is a positive one.
Through the use of targeted customer research (competitive analysis, customer journey mapping, usability studies, focus groups, ethnography, surveys, etc) we gain an understanding of the goals, expectations and motivators of the specific audience with whom these companies interact. We then design and create web and mobile applications to enhance that relationship.
It’s not enough to use SEO to get someone to come to your site. If they come and they don’t find what they need — if they don’t feel welcome — they will leave your site and more than 50% will never come back. We help them feel at home, we help them stay.