Content Development

Inbound Marketing

Inbound marketing is based on the philosophy “Sharing is Caring.” By creating and sharing content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

1. Content Creation – We create targeted content that answers your customer’s basic questions and needs, and share that content far and wide.
2. Lifecycle Marketing – We help you to recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions – putting content in context.
3. Personalization – As we learn more about your leads over time, we help you to better personalize your messages to their specific needs.
4. Multi-channel – Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
5. Integration – Our publishing and analytics tools all work together like a well-oiled machine, allowing us to focus on publishing the right content in the right place at the right time.

Benefits of Inbound Marketing

• Increase revenues by filling your sales funnel with qualified leads and by optimizing your sales funnel to convert more leads into customers.
• Save money by utilizing proven low cost-per-lead tactics and by making your sales and marketing process more efficient.
• Accelerate time-to-ROI by hiring a team of experts dedicated to quickly achieving your business goals for digital marketing.
• Optimized calls-to-action, landing pages and lead nurturing communications, which results in higher conversion rates and the ability to move qualified sales prospects down the sales funnel more efficiently.
• Reduce churn and increase customer lifetime value.

Search Engine Optimization (SEO)

There are hundreds of thousands of businesses online. Let us make your site stand out and drive traffic your way. Our site promotion package will provide organic key word research and search engine optimization to get your site listed on premiere search engines. We can also provide competitive analysis and set up Pay Per Click campaigns — it is all about your goals! Our team stays on top of the ever-changing search engine algorithms to elevate your site in the rankings, and integrate the promotion process into the site construction and ongoing-maintenance, giving your site the visibility it deserves.

Email Campaigns

Need more reach? Highdive can connect you with your online customers for a one-time promotion, monthly newsletter, or targeted campaigns, all for a fraction of what it would cost through the traditional method of print and mail!